What Sets You Apart From Other Real Estate Agents?

Every month, the board of Realtors runs numbers predicting how many new agents will enter the market.

Consider this: the Salt Lake City Board of Realtors runs numbers every month predicting how many agents are going to be in the market. Usually, they’ll say 30 new agents are expected to join the market next month.

However, in the last four months, we have seen 120, 130, or 135 new agents entering the market. Those numbers are huge! You need to stand out from the competition. You need to know your unique selling proposition. Here are a few questions to ask yourself in order to figure out your unique selling proposition:

• What is your unfair advantage? 
• Why should you be taken seriously? 
• What makes you different?
• What is the one thing you dominate? 
• What are you doing to show that you are here and that you are staying in this business? 

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What sets you apart from the competition?

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So, how are you different from all of these new agents? Why should people give you their business? You need to figure it out in order to succeed in this market.

If you have any questions for me, give me a call or send me an email. I would be happy to help you.

The Craft of Real Estate

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In order to really make this business your own, you need to be more than the person people think of when they think of real estate. They need to think you are the expert, their advisor, and the one person to go to for their real estate needs.

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Master the craft of real estate.

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In this business, you need to be a student of the business. You need to go above and beyond so you can become the master. In short, you need to approach real estate as a craft. What does “craft” mean?

C is for commitment to mastery. You need to commit to learning and growing.
R is for reading. Reading 10 pages a day allows you to finish a book every month and a half.
A is for attending seminars. Travel. See what you can learn from people outside of your area.
F is for finding mentors. Find someone to help you grow and progress.
T is for techniques. Master your techniques and systems so you can deliver world-class service to your clients.

There is a documentary on Netflix right now called Jiro Dreams of Sushi. I highly recommend that you watch it. Seeing how dedicated Jiro is to perfecting his technique will make you think about what kind of experience you are delivering to your clients.

If you have any questions, give me a call or send me an email. I would be happy to help you!