Today, I’m talking about setting expectations.
Since we’re so accustomed to real estate transactions, the process becomes second nature. It’s sometimes easy to forget clients, especially first-time home buyers, might not have the same expectations as we do. That’s why we have to set the tone for them.
We do a touch program where we reach out to a client once a week. You need to pick a method that works for you. Not only does this communication provide a world-class customer service experience, but it speaks to them. While they might see you as a tailored professional, you need to set those expectations ahead of time.
For instance, one time my wife and I were getting ready to go out. I was in a hurry. All of a sudden, both of us are in the car and my wife goes, “Where are we going?” Don’t let this happen to your clients!
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For instance, if a property needs an inspection, create a list of what clients need to be aware of. This could include future steps after an inspection is completed or a list of repairs that need to be addressed. Tell them about everything that comes afterwards: appraisal process, financing, etc. Provide information in advance so clients review it and ask questions, so they know where they’re going.
Clarifying expectations will reduce problems later on.
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Clarifying expectations will reduce problems later on. It’ll also help your clients appreciate you even more than they already do. Setting the tone benefits everyone involved.
If you have any questions about today’s topic, or anything else, give me a call or send me an email. I’d be happy to help you!
