When people pay for online leads, it can get expensive and it's not better than any kind of lead. If you’re prospecting on a daily basis, you’re essentially doing the same thing. You are participating in dollar-producing activities. When looking at contacting leads, I think there are a few things that are very important:
1. The speed of the response.
Speed trumps content every time. Sometimes we get so caught up in specifics that we don’t get back to our leads in a timely manner.
2. The method you’re communicating with.
What we have found is that texting is actually one of the best ways people communicate. People don’t pick up their phone because they don’t recognize the number and they don’t check their email. The speed of delivery is important.
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Speed trumps content every time.
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With online leads, the biggest and best agents in the country are closing at about a 4% to 5% rate, which is double the national average. You’ve got to go through a lot of leads to find the best ones, but when you do get the leads, it’s because 35% to 50% of people will work with the first person they talk to, which should be you!
If you have any questions for me at all, feel free to give me a call or send me an email. I would love to hear from you.
