Every month, the board of Realtors runs numbers predicting how many new agents will enter the market.
Consider this: the Salt Lake City Board of Realtors runs numbers every month predicting how many agents are going to be in the market. Usually, they’ll say 30 new agents are expected to join the market next month.
However, in the last four months, we have seen 120, 130, or 135 new agents entering the market. Those numbers are huge! You need to stand out from the competition. You need to know your unique selling proposition. Here are a few questions to ask yourself in order to figure out your unique selling proposition:
- What is your unfair advantage?
- Why should you be taken seriously?
- What makes you different?
- What is the one thing you dominate?
- What are you doing to show that you are here and that you are staying in this business?
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So, how are you different from all of these new agents? Why should people give you their business? You need to figure it out in order to succeed in this market.
What sets you apart from the competition?
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If you have any questions for me, give me a call or send me an email. I would be happy to help you.
